
3) They benefit from economies of scale while fixed costs remain the same. 2) They create a network effect where the more people who use the product, the more powerful it becomes.

Instead, think vertically by imagining your own future and what products you need to get there. Horizontal thinking leads to creating products that already exist.Innovation requires looking at the present unconventionally and creating your own future.Zero to One explains how the true secret behind successful startups lies in the pursuit of truly unique visions with tenacity and determination. There are infinite untapped business opportunities out there, but a lack of innovation has kept many entrepreneurs from unlocking the potential that awaits.

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